The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

• CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.
• Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).
• Skills assessment, coaching, digitalisation of the CV and job search techniques at national and international level, preparation for the oral presentation of the applied research thesis.

Presentation of the professions in the sector by professionals.

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators.

The objective of this module is to learn how to draw up a business plan: Designing a costed project for the creation or development of a company.

Several steps are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment is presented.

To perfect English language comprehension and communication skills in a wider context than just business English. Depending on the campus, students are required to take the TOEIC test.

This module aims to deepen students’ skills in IT to meet the needs of companies in terms of budgetary or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.

It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

What makes a successful business person?

Internal and external communication skill; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

This course aims to illustrate the existing links between economics and marketing (Maslow/Schwartz/Rokeach/Murray). The following fundamental concepts in BtoC Marketing will be presented: Purchasing patterns; The role of key players; Segmentation; Analysing the supply; Studying the demand; Cultural behavior patterns; Company response and strategy.

This course aims to introduce legal issues which arise in negotiating, concluding and executing contracts in an international context. Such knowledge will help future global executives anticipate complex transactions abroad. Such transactions may involve contracting parties from several countries and the execution of contractual obligations in several nations.

Based on a case-study approach, this course will review classic and web-based marketing strategies, focusing on the international challenges facing today’s global corporations. Students will study – among other approaches – some or all of the following strategic models: Blue Ocean Strategy; Megatrends and the Emergence of Metamarkets; Market Specialty as Differentiation; Customer-Led Business.

An introduction to the terminology, basics and initial concepts of international trade. This course provides the students with tools enabling them to think strategically in a global environment.

This course teaches the fundamentals of the procurement processes used by international corporations. Classes will combine theory and practical applications to illustrate the following key processes and actions: Purchasing Objectives, Procurement Process, Invitation to Tender, Vendor Selection and Management, Contract Negotiation, Supply Chain Management, Service Level Agreements, Quality Assurance, Legal and Contractual Obligations.

This seminar explores the role of international business and politics and their impact on global current events. From China to the Middle East, and from the United States to Europe, this course embraces such key factors as oil, terrorism, religion, demographics and ecology.

By using various examples of leading international groups (LVMH, PPR…), this seminar introduces brand Incoterms is an abbreviation of ” International Commercial Terms ” published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.

Identify the consequences and lessons of the coronavirus crisis on globalization. Explore current issues concerning the macroeconomic, business and institutional environments and to analyse their implications for investment, firms’ operations and doing business.

Know how to identify international risks and opportunities in the international. To assess the institutional environment in which firms operate and the main institutional obstacles facing private businesses; Develop strategies and plans for a product / service launch, market entry for a company in a foreign country. Understand how to compete in international markets and the need for “global team” organizational structures designed to manage global companies and opportunities.

CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.

Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS)

Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

LinkedIn workshops.

Software (Excel, Word, VBA, professional software).

Presentation of the professions in the sector by professionals.

The objective of this course is to understand the principles which govern marketing activities in a global environment.

The course covers international market entry, product launches, marketing strategies and promotions.

Students are expected to make presentations, analyze cases.

They learn to design a basic international marketing business plan.

This course introduces students to the special legal problems which arise in negotiating, concluding and executing contracts in an international context. International transactions may involve contracting parties from several nations and/or the execution of contractual obligations in several different nations. Special emphasis is given to the question of choice-of-law. The question of the legal implications of e-commerce is also discussed.

This course deals with the interplay of Governmental and Corporate interests in our contemporary world. It addresses the different types of power used to obtain global objectives and the hierarchies of power and influence on the planet today.
It also implies the understanding of pressures and processes that drive a company to become an international business.

Introduces students to the different negotiation techniques with an eye to the cultural context (Europe, USA, North Africa, Asia and Latin America). Participants learn how to use a win/win approach and appreciate the importance of gaining a sound knowledge of the profile of buyers. The course also stresses the importance of learning and analyzing the key points needed to succeed in negotiation.

Basic theory, tools and actual examples of techniques used in market research.
How research can be used to help make informed strategic as well as marketing decisions to help create opportunities/solve real business problems.
How to introduce products into different geographic areas.

How purchasing functions in accompany, and the major strategies of purchasing.
Determine and prioritize the criteria of choice for a supplier.
Import and export in the best conditions.
Sourcing and e-sourcing.
Management of production. International logistics and development. Drive the supply chain.

Globalization – today’s market realities compel medium and large size corporations to expand internationally in order to meet the growth demanded by investors.

The vision of this course is to provide the basic tools and insights into deciding whether to take a company international, and how to analyze and manage the associated risks. Students will also be required to make a series of presentations, as if to a board of directors, about their findings.

In today’s cosmopolitan workplace, corporations have noticed an inability of most managers to successfully work with cultural diversity. The need for cultural awareness is driven by both the increasing internationalization of business brought about by post World War II globalization and the increased desire for diversity in the workplace.

Investors and shareholders want growth in their investments. Future businesspeople need to know the tools, terminology, techniques, legal considerations, and risks in order to manage a company and meet investor and shareholder expectations. This course seeks to expose students to growth so they can successfully manage a company and meet investor / shareholder expectations.

Understand the basic concepts of international sales strategies (licensing, exports etc.)

Provide a global understanding of what business development is, outlining the various forms it can take Sharing personal experience of global account management across industries and countries, for students to grasp the scope of the function and how it is performed in the professional field.

Introduces participants already familiar with the principles of French accounting to the rules prescribed by the Generally Accepted Accounting Principles used in Anglo-American countries (the US, UK, etc.) and spheres of influence.

Incoterms is an abbreviation of “International Commercial Terms” published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.

Understand the financial needs associated with basic operations in contemporary international commerce.
Acquire the indispensable techniques for international financial management.
Learn to choose and use the best tools with a solid approach.

Financial risks associated with international commerce.
Organizations capable of intervention and the main techniques they propose.
The importance of short-term finance and cash flow management.

This course deals with the economic, social and political context of business activities throughout North America. Special attention is paid to the factors that shape the business environment. How do they face the growing competition of the new emerging markets?

The course will familiarize the students with the special social, cultural, political and historical features of India and help the students grasp the economic realities of India in the era of globalization and its role in world economy, including the presentation of the multifaceted features of India and its economic awakening.

The course highlights the differences between management and corporate structures in South America and the West. It also outlines the skills needed for successful management in the Latin American environment. Other topics including manufacturing and sourcing, tips for the successful export of products to South American.

Identify the principal poles of commerce in China and acquire the reflexes needed to successfully address the Chinese consumer. How to approach and learn China’s socio-cultural and political influences within the context of economic globalization. Acquire a perspective of the nation’s evolution.

Introduces participants to the difficulties foreign companies encounter and the requirements they need to meet in order to enter the Japanese market. The markets characteristics and business opportunities will be presented and discussed. Participants also gain familiarity with the history and macroeconomics of Japan, as well as the Japanese distribution system.

The influence of Mining and Petroleum Corporations. Global influences within Africa. Global investments within Africa. Practical advice on how to successfully manage in Africa.
The course highlights the differences between management and corporate structures in Africa and Western Europe. It also outlines the skills needed for successful management in African environment. Other topics include guidelines for manufacturing and sourcing, tips for the successful export of products to Africa.

Le jeu d’entreprise s’effectue à l’aide d’un simulateur de gestion. Des groupes d’étudiants ont la responsabilité de gérer une entreprise en temps réel. Toutes les grandes fonctions de l’entreprise sont abordées. Les étudiants prendront des décisions dans le but de maximiser la rentabilité de l’entreprise.

• Rédaction de CV, techniques d’entretien de recrutement pour la recherche de stage, management de projet professionnel, management d’équipe et conduite de réunion.
• Techniques de négociation, analyse transactionnelle et PNL, prise de parole et gestion du trac, techniques de management et leadership (PRADITUS).
• Bilan de compétences, coaching, digitalisation du CV et techniques de recherche d’emploi au niveau national et international, préparation à la soutenance du mémoire de recherche appliqué.

Présentation des métiers du secteur par des professionnels.

Parfaire les techniques de compréhension et de communication en langue anglaise dans un contexte professionnel et appliqué au secteur. Les apprenants ont l’obligation de passer le TOEIC.

Ce module permet dans un premier temps d’intégrer la démarche de la stratégie d’entreprise : de l’analyse des besoins des clients, la structure des marchés à la dynamique des concurrents pour identifier les opportunités et les menaces de l’environnement. Il a également pour objectif d’apprendre la réalisation d’un Business Plan ou plan d’affaires : de la conception d’un projet chiffré de création ou de développement d’entreprise.

Ce module a pour objectif l’approfondissement des compétences des apprenants en informatique pour répondre à la demande des entreprises en matière de suivi budgétaire ou commercial, de management de projet, de gestion du personnel et de communication avec notamment Excel, Word, Powerpoint et les outils de travail en équipe. Il vise à être performant sur les outils bureautiques, identifier et corriger rapidement les erreurs, personnaliser les outils existants ou créer ses propres outils.

L’objectif est d’acquérir les compétences clés en termes de gestion budgétaire et de reporting. L’accent sera notamment mis sur l’architecture budgétaire, avec la mise en œuvre des documents de synthèse, le contrôle de gestion des projets et
son lien avec la gestion budgétaire, la réalisation et le pilotage des tableaux de bord.

Ce séminaire est centré sur une négociation dans un contexte international. Il faudra notamment prendre en compte la dimension culturelle et définir son impact dans une négociation internationale. La négociation est centrée sur le processus de vente au moyen d’un jeu de rôle.

Le jeu d’entreprise s’effectue à l’aide d’un simulateur de gestion. Des groupes d’apprenants ont la responsabilité de gérer une entreprise en temps réel. Toutes les grandes fonctions de l’entreprise sont abordées. Les apprenants prennent des décisions dans le but de maximiser la rentabilité de l’entreprise.

This course aims to introduce legal issues which arise in negotiating, concluding and executing contracts in an international context. Such knowledge will help future global executives anticipate complex transactions abroad. Such transactions may involve contracting parties from several countries and the execution of contractual obligations in several nations.

This seminar explores the role of international business and politics and their impact on global current events. From China to the Middle East, and from the United States to Europe, this course embraces such key factors as oil, terrorism, religion, demographics and ecology.

This course teaches the fundamentals of the procurement processes used by international corporations. Classes will combine theory and practical applications to illustrate the following key processes and actions: Purchasing Objectives, Procurement Process, Invitation to Tender, Vendor Selection and Management, Contract Negotiation, Supply Chain Management, Service Level Agreements, Quality Assurance, Legal and Contractual Obligations.

In today’s cosmopolitan workplace, corporations have noticed an inability of most managers to successfully work with cultural diversity. The need for cultural awareness is driven by both the increasing internationalization of business brought about by post World War II globalization and the increased desire for diversity in the workplace.

Understanding the accounts of foreign companies. Establish a diagnosis on an activity, a financial situation or the cash flow of a company abroad.

Based on a case-study approach, this course will review classic and web-based marketing strategies, focusing on the international challenges facing today’s global corporations. Students will study – among other approaches – some or all
of the following strategic models: Blue Ocean Strategy; Megatrends and the Emergence of Metamarkets; Market Specialty as Differentiation; Customer-Led Business.

An introduction to the terminology, basics and initial concepts of international trade. This course provides the students with tools enabling them to think strategically in a global environment.

Understand “Project” organizations. Acquire the basic notions of the functioning of the company in “Project” mode. Acquire the technical bases and the main tools used in business.

Enable an overview of existing and new communication tools, such as web marketing and social media, and their application to business development. How to deal with new techniques in this rapidly changing field.

Choice of investments and financing. Discounting and capitalization. Leverage and cost of capital. Value creation policy. Free cash flow management. Management control. Financial analysis.

Enable a comprehensive understanding of business development in an international context, taking into account trade regulations and cultural differences.

Une seconde langue étrangère est obligatoire dans le cadre d’un programme international. Le français en tant que langue étrangère pour les étudiants internationaux est possible.

The specificities of managing a business at an international level will be described in this module. Different business regulations, different labor market laws, different business habits and cultural differences may complicate running businesses and the techniques to overcome them and make them an asset will be provided.

This course studies the dynamics of human behavior and its relationship to decision making. It focuses on the most important factors that influence the consumer’s decision process. These include, at the individual level, motivation, personality traits and self-image, values and lifestyles, as well as psychological processes at the social and cultural level. These include group membership, social classes and cultures.

The strategies and techniques of Internet sales will be analyzed as well as the integration of an e-business strategy in the company, the multi-channel and cross-channel strategy to allow loyalty and communicate on the Internet.

The first objective of this course is to understand the principles which govern marketing activities in a global environment. The course covers international market entry, product launches, marketing strategies and promotion. Students are expected to make presentations, analyze cases and develop international marketing business plan. The second objective is to master basic theory, tools and actual examples of techniques used in market research. How research can be used to help make informed strategic as well as marketing decisions to help create opportunities/solve real business problems. How to introduce products into different geographic areas.

This course introduces students to the special legal problems which arise in negotiating, concluding and executing contracts in an international context. International transactions may involve contracting parties from several nations and/or the execution of contractual obligations in several different nations. Special emphasis is given to the question of choice-of-law. The question of the legal implications of e-commerce is also discussed.

Introduces students to the different negotiation techniques with an eye to the cultural context (Europe, USA, North Africa, Asia and Latin America). Participants learn how to use a win/win approach and appreciate the importance of gaining
a sound knowledge of the profile of buyers. The course also stresses the importance of learning and analyzing the key points needed to succeed in negotiation.

This course deals with the interplay of Governmental and Corporate interests in our contemporary world. It addresses the different types of power used to obtain global objectives and the hierarchies of power and influence on the planet
today. It also implies the understanding of pressures and processes that drive a company to become an international business.

This course introduces students to the special legal problems which arise in negotiating, concluding and executing contracts in an international context. International transactions may involve contracting parties from several nations and/or the execution of contractual obligations in several different nations. Special emphasis is given to the question of choice-of-law. The question of the legal implications of e-commerce is also discussed.

This course deals with the interplay of Governmental and Corporate interests in our contemporary world. It addresses the different types of power used to obtain global objectives and the hierarchies of power and influence on the planet today. It also implies the understanding of pressures and processes that drive a company to become an international business.

How purchasing functions in accompany, and the major strategies of purchasing. Determine and prioritize the criteria of choice for a supplier. Import and export in the best conditions. Sourcing and e-sourcing. Management of production. International logistics and development. Drive the supply chain.

Ce module a pour objectif l’approfondissement des compétences des apprenants en informatique pour répondre à la demande des entreprises en matière de suivi budgétaire ou commercial, de management de projet, de gestion du personnel et de communication : Excel, Word, Powerpoint, outils de travail en équipe, logiciels métiers. Il vise à être performant sur les outils bureautiques, identifier et corriger rapidement les erreurs, personnaliser les outils existants ou créer ses propres outils.

Le mémoire de recherche représente l’aboutissement de la dernière année de formation. Réalisé individuellement accompagné par un(e) directeur/trice de mémoire, il permet à l’apprenant de démontrer sa capacité à formuler une problématique, faire une synthèse sous forme d’état de l’art ou de revue de la littérature sur les concepts clés, à mener une étude qualitative et/ou quantitative, et enfin à émettre des recommandations, énoncer des limites et voies de recherche.

Incoterms is an abbreviation of « International Commercial Terms » published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.

Understand the financial needs associated with basic operations in contemporary international commerce. Acquire the indispensable techniques for international financial management. Learn to choose and use the best tools with a solid approach. Know the financial risks associated with international commerce. Organizations capable of intervention and the main techniques they propose. The importance of short-term finance and cash flow management.

Techniques for financing export operations of significant size and spread over several years are presented in this module: Which tools? How to define an export business plan? What protections against exchange rate fluctuations?

Understand the basic concepts of international sales strategies (licensing, exports etc.). Provide a global understanding of what business development is, outlining the various forms it can take. Sharing personal experience of global account management across industries and countries, for students to grasp the scope of the function and how it is performed in the professional field.

In today’s cosmopolitan working world, companies have seen the inability of most managers to work within the framework of cultural diversity. The need for cultural awareness is driven by both the increasing internationalization of businesses due
to globalization and the increased desire for diversity in the workplace.

The objective is to prepare students to manage international projects and businesses, with a focus on emerging countries. Special attention is given to developing negotiation and team management skills in an international context.

This course deals with the economic, social and political context of business activities throughout a panel of key markets around the world. Special attention is paid to the factors that shape the business environment.

Understand the rules and principles of ethics in a given economic and commercial context, address moral issues in a context of economic activities, as well as the duties and obligations of the people who deal with them.

Rédaction de CV, techniques d’entretien de recrutement pour la recherche de stage, management de projet professionnel, management d’équipe et conduite de réunion. Techniques de négociation, analyse transactionnelle et PNL, prise de parole et gestion du trac, techniques de management et leadership.

Une seconde langue étrangère est proposée afin d’améliorer l’employabilité des apprenants.

This course deals with the economic, social and political context of business activities throughout a panel of key markets around the world. Special attention is paid to the factors that shape the business environment.